Does Advertising Have Any Effect on You?

By Adrian Rogers

Can a man take fire in his bosom, and his clothes not be burned?” – Proverbs 6:27

Filmmakers and TV executives tell us that what kids watch in movies or TV does not affect them. If it has no effect, then why do businesses spend billions of dollars in advertising? Why would a corporation spend hundreds of thousands of dollars for one minute of television time to showcase their product if what is seen has no effect on the viewer? You cannot tell me that someone sitting and watching some sex-saturated show for one hour is not going to be affected. Of course, they are!  We are affected by what we see. As a matter of fact, what we see makes us what we are. Don’t be fooled! There’s an old saying: “The eyes are the window to the soul.” Job vowed in Job 31:1, “I have made a covenant with my eyes.” God has given you individual freedom. It is your responsibility to set a guard over your eyes and what they take in.

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